Truecaller launches global family fraud protection feature

Caller identity platform Truecaller has rolled out a new family safety feature worldwide, allowing designated administrators to monitor and manage fraudulent calls for up to five family members. The feature is free and available to users without a paid plan. According to Kunal Dua, chief product officer at Truecaller, “In that sense, it’s a fundamental shift for Truecaller in terms of what we’ve been focusing on as a problem.” The company, which has over 450 million users, initially launched the feature in Sweden, Chile, Malaysia, and Kenya in December before expanding it worldwide.

Under the new feature, group administrators receive alerts regarding potentially fraudulent calls received by other members. If the administrator suspects a scam, they can remotely end the call for members using Android devices. For members on Android, administrators can also view real-time activity, including whether the member is walking or driving, their battery level, and their phone’s sound settings.

The product expansion comes as Truecaller faces significant financial pressure and works to combat widespread phone scams. Last year, the platform identified over 7.7 billion fraud calls, noting that many users have been “impacted by fraud.” To address these challenges, the company is navigating several financial headwinds:

• Truecaller’s stock has declined by over 80% in the last 12 months.
• During its Q4 2025 earnings report, the company’s EBITDA—a measure of operating profitability—dipped 49% year-on-year.
• The company’s ad revenue declined 31% over the same period.

Truecaller is also navigating regulatory shifts in India, its largest market. Indian authorities have introduced initiatives such as Caller Name Presentation (CNAP)—a system that displays caller names registered with phone carriers—and a controversial policy initiative called SIM binding, which could impact messaging apps like WhatsApp and Telegram. Truecaller CEO Rishit Jhunjhunwala stated that CNAP is partially rolled out and its impact on user growth is currently limited, though the company expects CNAP might have some impact on user growth as it reaches a full rollout. However, Jhunjhunwala maintained that consumers can use both systems in parallel, as Truecaller provides more information and context than carrier-level solutions. The company is also exploring using artificial intelligence to screen calls and automatically disconnect them when detecting scam tactics like “digital arrest,” where perpetrators impersonate law enforcement.

Why it matters

Truecaller is attempting to diversify its utility beyond basic caller ID by positioning itself as a family safety tool. This strategic pivot comes as the company faces significant financial pressure and regulatory competition in India, its largest market.