Fujifilm launches the Instax Wide 400 instant camera

Fujifilm has introduced the Instax Wide 400, a point-and-shoot camera designed to expand the instant photography experience. Priced at $175, the camera produces wide-format prints measuring 62 × 99 mm, which is about twice the size of standard Instax Mini photos. To maintain a simple and accessible user experience, the device lacks manual exposure controls, operating instead as a straightforward point-and-shoot system.

The camera is built to capture wider scenes, such as landscapes and group shots, and features specific focus modes tailored for different distances. To power on the camera, the user rotates the lens counterclockwise. The first click activates a close-up mode with a focus range of about 0.9 to 3 meters, while turning the lens once more switches to a landscape mode designed for subjects beyond 3 meters. Rotating the lens clockwise powers the camera off. Additionally, the camera comes with a close-up lens attachment that snaps onto the front to assist with near-distance photography.

To accommodate the larger print format, the camera features a bulkier physical design compared to smaller instant camera models. While a shoulder strap is included to help carry the device, its size makes it highly noticeable during use. To assist with positioning the camera when a tripod is unavailable, the camera’s strap includes two angle adjustment accessories that can be slid into the underside of the device to prop it up on flat surfaces. Its physical specifications include:

• Dimensions: 162 mm x 98 mm x 123 mm
• Weight: 1.4 pounds

Beyond its core shooting mechanics, the camera features a built-in self-timer to facilitate group photos, which is operated by pushing a lever on the side to choose one of four durations ranging from two to 10 seconds. The timer emits a ticking sound and uses red lights for a visual countdown. The device uses film cartridges that contain 20 sheets of film, with each box priced between $25 and $28. The camera’s aesthetic design has already attracted attention during initial use, with a worker at a downtown gelato shop describing it as a “cool looking camera.”

Why it matters

The Instax Wide 400 builds on the familiar instant photography experience and expands it with a wider format, targeting users who want larger prints without complex manual controls.