Another lands $2.5M to help brands avoid inventory liquidation

Retail software startup Another announced on Tuesday that it has raised a $2.5 million seed round to scale its software platform. The funding round was led by venture capital firms Anthemis FIL and Westbound. The company, which launched in 2024, provides a software system designed to help retail brands manage unsold or excess products.

The startup aims to address the inefficiencies of managing off-channel inventory—defined as unsold or excess products sold outside of primary retail channels. Currently, brands often sell these excess items to discount retailers like Nordstrom Rack, but they frequently lose money because managing this inventory is highly complex. According to founder Corina Marshall, who spent 11 years working in retail digital marketing, “Too much time passes between each step of the off-channel inventory funnel, making it difficult to move products to the destinations that are most favorable for the brands and retailers.”

To solve this, Another hopes to help companies address excess inventory before brands opt to sell items to bulk resellers, who may deeply discount the goods. Marshall stated that the technology provides real-time data and insights to give teams confidence in when, where, and how to move inventory. This is intended to enable smarter decisions that maximize value rather than defaulting to liquidation—which is the process of selling off assets, often at a deep discount.

To streamline operations, Another’s software connects directly to a business’s existing software systems, such as those managing customer returns, to centralize data and workflows. This centralization allows teams across an organization to access information from a single source. In the inventory management space, Marshall considers Ghost, a marketplace that also helps brands sell unsold inventory, to be among her competitors.

Marshall met her lead investors through an industry event last year. She plans to use the fresh capital to speed up product development and hire new team members. Ultimately, she hopes the platform will help move the retail industry toward solutions that better balance profitability and sustainability, as excess inventory is often destroyed if it is not moved quickly enough. According to Marshall, this approach allows consumers to access better prices and more options, while helping brands and retailers improve profitability and reduce waste.

Why it matters

The startup is attempting to shift retail inventory management from a reactive, loss-heavy liquidation model to a proactive, data-driven process that preserves brand value and reduces waste.