Karamo Brown launches Kē, a wellness app with an AI digital clone

Karamo Brown, a life coach and television personality associated with the Netflix show Queer Eye, has launched Kē, a new wellness application. The product provides personalized fitness plans and nutrition guidance, with adjustments available to users via an AI chatbot. This chatbot feature includes an AI digital clone of Brown, which is powered by the AI startup Delphi. The clone is trained on interviews, podcast episodes, and other clips of Brown to replicate his voice and persona.

The app is available on a subscription model that costs $14.99 per month following a three-day free trial. In the future, Delphi plans to add agentic capabilities—defined as AI functionality that allows the system to perform tasks autonomously—to the app. These planned features may one day allow the AI to perform tasks on behalf of users, such as directly modifying a user’s workout routine within the application’s planning interface.

The launch of Kē comes amid broader industry discussions regarding celebrity AI replicas. While some public figures have partnered with voice technology companies like ElevenLabs to license their voices, the rise of digital clones has raised significant industry concerns. These include allegations regarding the unauthorized use of their likenesses and voices in creating digital clones, as well as safety concerns about fans forming one-sided emotional attachments to celebrity chatbots. Additionally, users face privacy considerations, as using the AI feature means they’re sharing their conversation data with Delphi.

Brown, acting as a life coach, has addressed these concerns, emphasizing that the digital clone is not intended to replace human relationships. He stated that while users can interact with the chatbot as much as they need, the ultimate goal is not to keep them talking to the AI indefinitely, but rather to help them make progress in their lives. “If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives … At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection,” Brown said. He noted that he was initially skeptical of AI technology but changed his perspective after seeing how companies like Delphi approached the development of these tools.

Why it matters

The launch of Kē underscores the growing trend of celebrity-backed AI tools while highlighting persistent industry tensions regarding data privacy and the risks of parasocial relationships.