Picsart launches AI agent marketplace for creators

Picsart, an AI-powered design platform that reached unicorn status in 2021, is launching an AI agent marketplace to help its 130 million worldwide users automate creative workflows. This launch marks a shift from simple editing tools to “agentic AI”—which refers to artificial intelligence that can perform tasks and make decisions on behalf of a user, rather than just generating content. The timing of the launch aligns with growing industry demand for agentic AI chatbots that can act as personal assistants, a trend recently driven by viral projects like OpenClaw.

The marketplace is launching with four initial specialized agents, and Picsart plans to introduce more agents on a weekly basis. The initial lineup includes:

• Flair: An agent integrated with the Shopify e-commerce platform to assist online store owners. In a future update, Flair will be able to run A/B tests and identify underperforming products to proactively offer recommendations.
• Resize Pro: An agent that resizes images and videos for different platforms, using AI to generatively extend frames.
• Remix: An agent that edits an existing photo library to fit a user-described style.
• Swap: An agent designed to change photo backgrounds in bulk.

“Creators have been stuck as the operator of every workflow — the one doing, not deciding. Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes,” said Hovhannes Avoyan, Picsart founder and CEO.

Avoyan emphasizes that these agents are designed to transition creators from operators to decision-makers. To make these tools more accessible, Picsart is integrating them with messaging applications like WhatsApp and Telegram, allowing users to interact with their agents asynchronously. Avoyan noted that as these agents extend to messaging apps that creators already use, those conversations can happen anywhere, whether at a desk or on the subway.

While these agents offer automation, they also introduce operational risks. Picsart noted that any LLM-based software has the potential to hallucinate and could potentially take actions that the creator did not intend. Additionally, these systems are vulnerable to prompt injection attacks, though Picsart’s agents are expected to be less exposed assuming they do not interact directly with the broader internet or customers. To use an AI agent, users will probably need a paid plan; Picsart’s premium subscriptions start at about $10 per month.

Why it matters

Picsart is launching an AI agent marketplace to help creators automate workflows, responding to industry demand for agentic AI chatbots that can act as personal assistants.