Meta’s business AI reaches 10 million weekly conversations

Meta is experiencing growth in the adoption of its business artificial intelligence tools. As of late March, these tools facilitated about 10 million conversations per week, representing an increase from the 1 million conversations per week recorded at the beginning of the year. This expansion follows the company’s decision to expand the beta program for its business AI assistant across the U.S., EMEA, APAC, and LATAM. Currently, Meta is not monetizing its business AI tools, choosing instead to offer them for free to businesses. However, CEO Mark Zuckerberg indicated that this approach is expected to change. “Business AIs today are currently free for most businesses on our messaging apps, but as we make more progress, we expect that we will also work towards establishing a longer-term monetization model,” Zuckerberg said during Meta’s first-quarter conference call on Wednesday.

To support this ecosystem, Meta is working to power its business products with Muse Spark, a new large language model (LLM) developed by its Meta Superintelligence Labs division. The company is also launching the open beta of Meta Ads AI Connectors this week, which will let advertisers connect their Meta ad accounts to an AI agent. Meanwhile, adoption of Meta’s generative AI (GenAI) ad creative tools is expanding, particularly among small and medium-sized businesses. CFO Susan Li noted that more than 8 million advertisers are using at least one of these GenAI tools. Additionally, Li stated that advertisers using the video generation feature saw more than 3% higher conversion rates in tests.

These AI initiatives coincide with financial results for the first quarter of the year. Meta’s overall revenue and profits grew, supported in part by its messaging and subscription services. Specifically, the company’s apps generated $885 million in quarterly revenue from paid messaging and subscriptions, largely driven by demand for paid messaging on WhatsApp. Earlier this month, the company also started testing a WhatsApp Plus subscription.

The company’s first-quarter financial highlights include:

• Revenue: $56.3 billion, representing a 33% increase from the previous year.
• Profit: $26.8 billion, up from $16.6 billion a year earlier.

Why it matters

Meta is scaling its business AI tools, reaching about 10 million conversations per week, while signaling a future shift toward monetization. The company is also integrating its new Muse Spark LLM into its business product suite to drive utility across its messaging platforms.