Hightouch hits $100M ARR with AI-powered marketing tools

Historically, marketers relied on designers and other creative professionals to develop images and videos for personalized online ad campaigns. In late 2024, Hightouch launched an AI-powered service that allows marketing professionals to create custom content for brands such as Domino’s, Chime, PetSmart, and Spotify without involving brand design teams or ad agencies. Following the introduction of this generative artificial intelligence (GenAI, a technology used to create new content) service, the company added $70 million in annualized recurring revenue (ARR, a metric that measures predictable yearly subscription revenue) over the last 20 months. This growth has brought the startup to a total of $100 million in ARR.

The company is led by co-CEOs Kashish Gupta and Tejas Manohar. Manohar was previously an engineering manager at Segment, a customer data platform acquired by Twilio for $3.2 billion in 2020. Gupta notes that before GenAI, it was impossible for someone without many years of design skills to create consumer-level assets. However, many brands initially struggled when attempting to generate ad campaigns using foundational models, which lack knowledge of specific brands. “The LLMs would hallucinate products that didn’t exist, and you can’t do advertising and emails on products that don’t exist,” Gupta said.

To ensure brand consistency, Hightouch connects directly to its customers’ existing creative tools, such as the design platform Figma, photo libraries, and content management systems (CMS, software used to manage digital content). By pulling from these sources, the platform learns a company’s specific brand identity. Hightouch’s AI agents then use these photos, designs, and customer insights to help marketers build personalized ad campaigns autonomously, without having to wait on designers or developers. For example, Domino’s will not generate a pizza; instead, it will use existing images of pizza and place them into an ad where the background might be generated.

The startup’s financial milestones are supported by venture backing:

• Valuation: Hightouch was valued at $1.2 billion in February 2025.
• Funding: The valuation followed an $80 million Series C funding round (a stage of venture capital funding used to scale operations) led by Sapphire Ventures.
• Headcount: The company currently employs approximately 380 people.

Why it matters

Hightouch’s growth highlights a shift in enterprise AI: companies are moving past generic chatbots toward specialized, brand-aware agents that integrate directly into existing creative workflows.