AI & Models
Google expands Personal Intelligence to all U.S. users
Google is expanding its Personal Intelligence feature to all U.S. users, allowing its AI assistant to pull context from personal apps like Gmail and Google Photos.
On Tuesday, Google announced that it is expanding its Personal Intelligence feature to all users in the U.S. This rollout moves the capability beyond its previous restriction to paid users, making it accessible to free-tier users in the region. The Personal Intelligence feature, which connects to personal apps to tailor responses, is available today in the U.S. for AI Mode—a feature within Google Search. It is also starting to roll out in the Gemini AI assistant platform and Gemini in the Chrome web browser.
The feature allows Google’s AI assistant, Gemini, to pull context from connected apps like Gmail and Google Photos to tailor its responses. For instance, when planning a family getaway, the AI can draw on hotel confirmations in Gmail and past travel memories in Google Photos to suggest a tailored itinerary. In another scenario, a user searching for a specific brand of sneakers they previously purchased can find exactly what they need without having to manually provide all the context. Similarly, when looking for a new bag in the Chrome web browser, the feature can tailor recommendations based on recent purchases and preferred brands.
In a blog post, Google explained: “Whether you’re looking for a specific brand of sneakers you previously purchased, or planning a family getaway based on your hotel confirmations and past travel memories, Personal Intelligence helps you find exactly what you need without having to give all the context.”
To address user control, Google stated that Personal Intelligence is off by default, meaning users must choose if and when they want to connect their Google apps to these services. Regarding data privacy, Google stated that Gemini does not train directly on personal data from a user’s Gmail inbox or Google Photos library. Instead, the company noted that the AI assistant trains on specific prompts in Gemini or AI Mode and the model’s responses. In addition, Google specified that this rollout is restricted to personal Google accounts. The Personal Intelligence feature is not available for Workspace—which is Google’s business, enterprise, and education suite—meaning business, enterprise, and education users will not have access to these capabilities on their work or school accounts.
Why it matters
This expansion signals Google’s push to make its AI assistant more useful by integrating personal data, moving beyond generic chatbot capabilities to context-aware assistance for everyday tasks.