Google brings Gemini in Chrome to seven new APAC markets

On Monday, Google announced that it is making its Gemini in Chrome feature available in multiple countries in APAC new markets, specifically seven new countries across the region. The rollout brings the integrated AI assistant to both desktop and iOS platforms in almost all of these newly added markets, with the sole exception of Japan, where the feature is not launching on iOS. This expansion represents a step in making Gemini in Chrome available in more countries.

The expansion covers the following seven countries:

• Australia
• Indonesia
• Japan
• The Philippines
• Singapore
• South Korea
• Vietnam

The integration builds on Google’s ongoing efforts to embed AI directly into its web browser. Since last year, the company has been integrating AI and Gemini into Chrome in more ways through a floating window. Earlier this year, Google introduced a sidebar-based assistant designed to help users answer questions across different browser tabs. This sidebar utilizes the Personal Intelligence feature of Gemini, which connects to services like Gmail and Google Photos to deliver personalized answers. Through this integration in Chrome, users can also schedule meetings with Calendar, check location details with Maps, and draft and send emails with Gmail. Additionally, the sidebar includes the Nano Banana 2 tool, which allows users to transform images directly on the web. These features are designed to help users perform tasks directly within the browser interface.

The latest expansion follows a phased rollout. Gemini in Chrome first became available to U.S.-based users through the January launch, before expanding to India, Canada, and New Zealand in March. However, Google is keeping its agentic feature—an AI capability that can control a browser window to complete tasks on a user’s behalf—highly restricted. This agentic capability remains in testing and is currently limited to users on the paid AI Pro and AI Ultra plans within the U.S. With this launch, Gemini in Chrome is available in more countries, though the agentic feature remains restricted to specific paid plans in the U.S.

Why it matters

Google is continuing its strategy of integrating AI assistants directly into the browser, now scaling that effort to seven new markets in the APAC region.