General Intuition in talks to raise $300M at $2B valuation

General Intuition, an artificial-intelligence startup based in New York that builds foundation models for AI agents, is in talks to raise around $300 million in new funding, according to sources familiar with the matter. The proposed transaction would value the company at just over $2 billion. The startup has reportedly secured backing from a group of investors, which includes:

• Jeff Bezos
• Eric Schmidt
• Khosla Ventures (an existing investor in the startup)
• General Catalyst (an existing investor in the startup)

The funding talks come eight months after General Intuition spun out of Medal, a platform for uploading and sharing video game clips. The spinout was completed with a $134 million seed round. General Intuition is led by founder Pim de Witte, who also co-founded Medal, alongside co-founders Eloi Alonso, Adam Jelley, and Vincent Micheli.

The startup trains embodied AI—defined as AI agents that interact with physical or simulated environments—and world models, which are AI models that simulate physical environments. To train these systems, General Intuition leverages Medal’s dataset of 2 billion videos per year, which are collected from Medal’s 10 million monthly active users. This interactive, first-person gameplay dataset is used to teach machines deep spatial-temporal reasoning, which is the AI capability to understand and anticipate movement in space and time.

The market for world models is becoming increasingly crowded. General Intuition operates in a space that includes competitors such as Runway, Decart, and World Labs, which are AI startups focused on world models, as well as Google, the technology company that developed Genie 3. The underlying technology has also drawn strategic interest from other major players; OpenAI, an AI research and deployment company, previously attempted to acquire Medal.

Rather than selling the world models themselves, General Intuition differentiates its business model by building world models specifically to train AI agents. According to a source familiar with the matter, the startup will use the new funds to scale up its compute capacity, with a new product release expected by the end of summer or early fall.

Why it matters

General Intuition is building a foundation model—a large-scale AI model trained on vast amounts of data—that trains AI agents to move through space and time. By using a unique dataset of gameplay videos to teach deep spatial-temporal reasoning, the startup differentiates itself by building world models to train agents rather than selling the models themselves.