Gamma launches AI image generator to challenge Canva and Adobe

Gamma is launching Gamma Imagine, a new image-generation product designed to compete with established design platforms like Canva and Adobe. The tool allows users to create brand-specific assets using text prompts. These assets include interactive charts, visualizations, marketing collateral, social graphics, and infographics. To help users build these assets, Gamma provides more than 100 templates. This launch marks an expansion for the company, which has previously focused on letting users use AI to create presentations and websites.

To power its data-driven asset generation, the company is integrating with several tools. These integrations allow users to pull data directly into their visual designs. The integration partners include:

• ChatGPT
• Claude
• Make
• Zapier
• Atlassian
• n8n
• Superhuman Go

According to Grant Lee, Gamma’s CEO and co-founder, the expansion beyond traditional presentation formats was driven by early user demand. Lee noted that as the company started working with many of its early users, they realized that there was a variety of graphical design use cases that those users also had in the presentations they wanted to create. In response, Gamma worked alongside them to develop a new set of tools that allows them to go far beyond just the traditional presentation format.

“We think we can serve the very long tail of knowledge workers and business professionals whose demand for their job is to communicate visually, but they just don’t have the tools. They need to pull in a design resource to be able to help with this stuff, and we want to make an-AI native approach that serves their needs in the sort of middle that we feel is really underserved,” Lee said.

The product expansion follows a period of financial and user growth for the company. Last November, Gamma raised $68 million in a Series B round—a stage of venture capital financing—led by the venture capital firm a16z. The funding round valued the company at $2.1 billion. At the time of the Series B round, Gamma reported 70 million users and an Annual Recurring Revenue (ARR) of $100 million. The company is now approaching 100 million users.

Why it matters

Gamma is positioning itself to capture the “middle” of the design market—knowledge workers who need visual communication tools but lack professional design training—by integrating AI directly into their existing workflows.