Bluesky expands Attie into a build-anything tool for communities

Open social network Bluesky is once again expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced new creation tools inside Attie, its more experimental platform, letting creators build websites, quizzes, games, polls, and other interactive experiences. Attie initially offered AI-powered technology for building custom social feeds; the new capabilities aim to let everyday users create the kind of experiences that previously only software developers could build. These user-created games, sites, and other experiences will live on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps making up the “Atmosphere.”

Bluesky CEO Toni Schneider shared the news during an interview at Disrupt, saying, “We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people. So think of it as … social vibe coding or vibe coding for your community.” Schneider, a former CEO of Automattic and a partner at True Ventures, had been leading Bluesky on an interim basis after former CEO Jay Graber stepped down in March to become the company’s chief innovation officer; he is now taking charge of the company as it enters the AI era. “Vibe coding today is kind of a single-user, solo experience,” Schneider explained. “And what I want to be able to do is build together or build for a group of people, and that’s what this product does.”

When creators build with Attie, they’re connected to their ATProto identity, and Attie will suggest things users might want to make based on their public Bluesky profiles. Users can bring their own AI model or use open-weight options, and the resulting sites and games can tap into Bluesky’s wider audience, said Bluesky COO Rose Wang. “Everybody is building … But the big question is: Who’s using the thing you’re building, because we haven’t solved that problem with distribution,” she said. “What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn’t stand alone.” That network today has 47 million registered users, though it has seen a decline in engagement, with some users who tried it returning to X.

Beyond serving as a testing ground for new ideas, Attie ties into Bluesky’s larger plans to reinvigorate activity on its network by focusing on developers and communities in the months ahead. Those plans will also be supported by the protocol’s forthcoming support for private data — Schneider said this has been the biggest request from developers — which is now in alpha testing, with a rollout planned by the end of the year.

Why it matters

Bluesky is betting that letting ordinary users build small, shared tools — rather than just post — is what reactivates a network that has lost some momentum to X. Whether Attie’s distribution hook is enough to pull creators away from existing no-code and vibe-coding tools will be an early test of that bet.