Apps & Consumer
Apple's new Siri could let users auto-delete chat history
Apple's revamped Siri, launching at WWDC in June, could let users automatically delete their chat history after 30 days, a year, or never, Bloomberg's Mark Gurman reports.
Apple plans to make privacy the central theme of a new version of Siri set to debut at its Worldwide Developers Conference (WWDC), the company’s annual event for outside software developers, in June, according to Bloomberg’s Mark Gurman. The Siri relaunch is widely seen as Apple’s opportunity to reestablish its standing in artificial intelligence, and company executives are expected to argue that their approach is more privacy-friendly than most other AI companies, Gurman said.
Apple will reportedly launch its first stand-alone Siri app, powered by Google’s Gemini model, offering a chatbot experience reminiscent of ChatGPT. Unlike those other chatbots, though, the app is supposed to place more limits on how long user information can be used and stored. Gurman said Siri could include a feature similar to the one already in Apple’s Messages app, letting users automatically delete conversations after 30 days or one year, or keep them indefinitely.
Gurman also suggested that Apple’s privacy framing could serve to excuse Siri’s shortcomings relative to competing AI products, and that the emphasis might obscure the fact that Google is handling some of the underlying security.
Why it matters
If Apple ties a major AI relaunch to user-controlled data retention, it could set a new bar for how long AI assistants keep conversation histories — an area where most rivals default to indefinite storage.